Saw this very large ad about statistics on violence against women while at a Tube station in London today. It's impressive to see a huge ad like this at a place where lots of people can see it. I hope there are more of them.
Although the message is clear, the not-so-much-smaller text underneath it is a plug for a local news station. Now, if you're a passerby, are you going to be thinking "oh, an anti-domestic violence poster" or are you going to be thinking "oh, bloody news channels and their depressing statistics".
If the posters were exclusively about raising awareness about violence against women, rather than also being an ad for a news channel, they might have more of an impact.
While I admire corporations that demonstrate some sort of ethical responsibility (think Liz Claiborne) it would be nice to see more advertising specifically from the humanity sector getting the message out there. In my recent post about the DV poster that changes image when you look away from it, there are VERY few of these to be seen anywhere.
What can we do to change this?
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